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Post by account_disabled on Dec 23, 2023 5:19:14 GMT -5
If you want an online presence for your offer with a business orientation, it will be essential to generate traffic to your site. Either we resort to advertisements, but the budget quickly increases. In addition, the ads have a “campaign” effect: as soon as the campaign is over, the offer is no longer visible. Either we use so-called natural referencing, that is to say all the sites that can be offered in response to a request made on a search engine. The intention of the Internet user at the heart of the subject Email Data Understanding the search intentions of those we target is becoming, in our opinion, an essential issue today. Some highlight the end of search engines, the emergence of Artificial Intelligence... Still, Google remains the most popular site in France and that, according to the latest studies, natural referencing, therefore Google (in France and Europe), represents on average more than 50% of traffic to a site with variations of 30% to 80%. Google traffic in France increased by another 10% in 2017. According to the blog , 93% of all online experiences start with a search engine. How can we do better? It is obviously possible to do better and have truly effective and profitable online marketing where we will not throw money out the window. The solution is to take into account the elements mentioned at the beginning of this article, to understand that the knowledge we have of our offline market is not necessarily transposable online and that our way of seeing is not universal and that Others have a different vision.
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