Post by account_disabled on Mar 5, 2024 3:29:35 GMT -5
As promised, let's continue the discussion on B2B and see how the world market moved in 2014 in the direction hoped for in our previous article. According to research carried out by Forrester , commissioned by a large German B2B operator operating in the world of e-commerce, the B2B universe seems to be changing. The research was carried out on over 1,500 buyers from as many companies with more than 500 employees spread across the globe (based in Australia, China, France, Germany, US and UK) and focused on the growing purchasing power of buyers, always more autonomous in their choices. And an independent purchasing manager is an opportunity that a company cannot miss.
Basically, the research addresses all the factors that come into play in a buyer's decisions to choose one supplier rather than another. First of all, the research takes it for granted but I want to underline it, we have the fact that the supplier has an e-commerce. And it already seems like a good starting point to me. Another fact that I wanted to bring to your attention is that it is pointed out that it is not necessary for a B2B site to be ugly, old and poorly maintainedHong Kong Telegram Number Data but that the tendency is to replicate all the logics borrowed from B2C sites: indeed, in reality the need to make this leap and stick to a model that already works. Let's look at some data in particular.
Attract first-time purchase preference. 35% of those interviewed say that their first source of information is a site that deals with brands and products they can trust. The price and quality of the technical information provided about the product is in second position with 28%. Customer service and a transparent cost management policy is in third place with 27% of preferences. Keep the customer. The factors that play a key role in this are prices for over half of those interviewed (57%), followed by those who return because the first purchase was a very positive experience (54%). Customer loyalty is also achieved by selling quality products, saving on shipping costs and offering a quick and easy shopping experience (45%, 44% and 42% respectively).
Basically, the research addresses all the factors that come into play in a buyer's decisions to choose one supplier rather than another. First of all, the research takes it for granted but I want to underline it, we have the fact that the supplier has an e-commerce. And it already seems like a good starting point to me. Another fact that I wanted to bring to your attention is that it is pointed out that it is not necessary for a B2B site to be ugly, old and poorly maintainedHong Kong Telegram Number Data but that the tendency is to replicate all the logics borrowed from B2C sites: indeed, in reality the need to make this leap and stick to a model that already works. Let's look at some data in particular.
Attract first-time purchase preference. 35% of those interviewed say that their first source of information is a site that deals with brands and products they can trust. The price and quality of the technical information provided about the product is in second position with 28%. Customer service and a transparent cost management policy is in third place with 27% of preferences. Keep the customer. The factors that play a key role in this are prices for over half of those interviewed (57%), followed by those who return because the first purchase was a very positive experience (54%). Customer loyalty is also achieved by selling quality products, saving on shipping costs and offering a quick and easy shopping experience (45%, 44% and 42% respectively).