Post by lizaseo11 on Nov 10, 2024 0:31:41 GMT -5
Welcome to our readers on the SPYSERP blog! We have written about marketing many times - how to improve the bounce rate on a website , how to deal with a drop in traffic from Google , etc., but we have never specified marketing rules that should be avoided. Today we will look at 5 marketing rules that were popular earlier, but which should be abandoned in 2018 and forgotten forever.
1. There is no such thing as too much SEO
Unfortunately, the trends of 2018 indicate something completely different. In this case, we are not talking about the “correct” SEO that our blog articles are dedicated to, but about “mechanical” optimization.
Excess of keys (overspamming), creating content using spinners, low-quality rewriting, using spam link “garbage dumps” instead of high-quality link mass, cloaking or doorways - all this should remain in the past.
Instead of creating shopify website design content for search engines, focus on the audience - it is the original goal and the source of income and existence of any site as a whole.
2. The more traffic, the better
Surely you have seen advertising posts like: “My blog is visited by 3,000 people daily, more than 100,000 monthly.” In such cases, the question arises: what is the real value of such traffic? Purchasing power? Quality of interaction on the site?
Many newbies focus primarily on traffic, using the principle “the more, the better.” The success and popularity of a website or the profitability of an online business are equivalent to the numbers in Google Analytics traffic indicators. All this is fundamentally wrong. The growth and development of a resource is excellent, but we should not forget about the marketing value of visitors.
3. Be everywhere
At numerous marketing events, speakers often state that a brand should be present everywhere, increasing its visibility. A similar opinion is also common in domestic communities and even on specialized blogs of digital agencies.
Imagine a situation where a freight company from Syzran starts its promotion on Snapchat. Another option is a consulting company offering its services in VK publics or promoting a channel on Instagram.
In reality, any brand should be more selective and take into account many factors when choosing promotion channels. The principle of “being everywhere - maybe you’ll get an extra client” is fundamentally wrong. You should monitor the effectiveness of promotion channels, the audience’s reaction and choose only those channels that are truly useful for developing your business.
4. Autoposting on social networks
There is nothing wrong with automating your workflow - it simplifies a number of routine processes, allowing you to focus on more important strategic and tactical goals. At the same time, we recommend giving up auto-posting on social networks. Instead, we recommend paying as much attention to the content as possible, trying to make it high-quality and relevant to the audience.
5. Sequence
In this case, we are not talking about consistency in the work process or marketing strategy, but about the static nature of the brand as such. Many believe that after the brand name is launched and the legend is created, nothing can and should not be changed. In practice, the brand should interact with the audience as much as possible, form its image in the process of communicating with the audience, gradually improving its current legend.
So, all the above 5 rules are no longer relevant in 2018. The main thing is to observe that golden mean, not allowing extremes.
1. There is no such thing as too much SEO
Unfortunately, the trends of 2018 indicate something completely different. In this case, we are not talking about the “correct” SEO that our blog articles are dedicated to, but about “mechanical” optimization.
Excess of keys (overspamming), creating content using spinners, low-quality rewriting, using spam link “garbage dumps” instead of high-quality link mass, cloaking or doorways - all this should remain in the past.
Instead of creating shopify website design content for search engines, focus on the audience - it is the original goal and the source of income and existence of any site as a whole.
2. The more traffic, the better
Surely you have seen advertising posts like: “My blog is visited by 3,000 people daily, more than 100,000 monthly.” In such cases, the question arises: what is the real value of such traffic? Purchasing power? Quality of interaction on the site?
Many newbies focus primarily on traffic, using the principle “the more, the better.” The success and popularity of a website or the profitability of an online business are equivalent to the numbers in Google Analytics traffic indicators. All this is fundamentally wrong. The growth and development of a resource is excellent, but we should not forget about the marketing value of visitors.
3. Be everywhere
At numerous marketing events, speakers often state that a brand should be present everywhere, increasing its visibility. A similar opinion is also common in domestic communities and even on specialized blogs of digital agencies.
Imagine a situation where a freight company from Syzran starts its promotion on Snapchat. Another option is a consulting company offering its services in VK publics or promoting a channel on Instagram.
In reality, any brand should be more selective and take into account many factors when choosing promotion channels. The principle of “being everywhere - maybe you’ll get an extra client” is fundamentally wrong. You should monitor the effectiveness of promotion channels, the audience’s reaction and choose only those channels that are truly useful for developing your business.
4. Autoposting on social networks
There is nothing wrong with automating your workflow - it simplifies a number of routine processes, allowing you to focus on more important strategic and tactical goals. At the same time, we recommend giving up auto-posting on social networks. Instead, we recommend paying as much attention to the content as possible, trying to make it high-quality and relevant to the audience.
5. Sequence
In this case, we are not talking about consistency in the work process or marketing strategy, but about the static nature of the brand as such. Many believe that after the brand name is launched and the legend is created, nothing can and should not be changed. In practice, the brand should interact with the audience as much as possible, form its image in the process of communicating with the audience, gradually improving its current legend.
So, all the above 5 rules are no longer relevant in 2018. The main thing is to observe that golden mean, not allowing extremes.